Privacy Policy
For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
1. Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You:
- Basic contact details: including your name, address, phone number, and email.
- Order information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information: including your username, password, and security questions.
- Shopping information: including the items you view, put in your cart or add to your wishlist.
- Customer support information: including the information you choose to include in communications with us, for example, when sending a message through the Services.
- Wellness & Dietary Preferences: Information regarding your wellness goals, dietary restrictions, or health interests provided voluntarily to receive personalized recommendations.
Information We Collect through Cookies:
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
2. SMS Communication
We send automated SMS marketing messages, commercial promotions, exclusive discounts, and subscriber updates (including cart reminders) to users who have voluntarily opted in. Message frequency varies depending on customer interaction and active campaigns. Message and data rates may apply.
By providing your phone number at checkout or through our subscription forms and opting in, you agree to receive recurring marketing text messages (e.g., promos, cart reminders) from LeafStory, including text messages sent using an automatic telephone dialing system or other technology. Consent is not a condition of purchase. Customers may opt out at any time by replying STOP or request assistance by replying HELP.
SMS Privacy Disclosure: We value your privacy. LeafStory will not sell, rent, share, or disclose your mobile phone numbers or SMS/text messaging opt-in data with third parties, affiliates, or partners for marketing or promotional purposes under any circumstances.
3. How We Use Your Personal Information
- Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
- Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This strictly includes using your personal information to better tailor automated promotions and cart reminders on our Site.
- Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
- Communicating with you: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
4. Sharing of Your Information
We will never sell your personal information to third parties. We may share your data with trusted service providers and partners under strict confidentiality, for example:
- Affiliates and subsidiaries: We may share data with our parent company and any affiliated subsidiaries. These entities will honor this Privacy Policy.
- Service providers: Third-party vendors who help us operate the site, process payments, ship products (including logistics partners in the US, UK, and Mexico), or send emails/SMS may have access to limited data (under contract) as needed to perform their services.
- Business partners: We might share certain information with business partners for joint promotions or services (such as co-sponsored webinars or contests).
- Legal requests: We may disclose your information if required by law or legal process (e.g. to comply with a subpoena or governmental inquiry). We may also share data to protect rights or safety (e.g. in fraud investigations or to prevent illegal activities).
- Corporate transactions: In the event LeafStory undergoes a merger, acquisition, or sale of assets, your personal data may be transferred or used by the acquiring entity. We will notify users before any change of this sort.
5. Cookies and Tracking
Our site uses cookies and similar technologies to enhance your browsing experience and gather information about site usage. Cookies help us recognize your device, remember your cart contents, and analyze site traffic. You can choose to disable cookies in your browser settings, but some parts of our site may not function properly without them. We also use tools (such as Google Analytics or FullStory) to collect aggregate usage statistics; these are used to improve the site and services.
6. GDPR Compliance (EEA & UK)
If you are located in the EEA or UK, we process your personal information based on the following legal bases: your consent, the performance of the contract between you and us, compliance with our legal obligations, and our legitimate interests. You have the right to object to processing, to request restriction of processing, and to withdraw consent at any time where we rely on it.
7. Your Rights and Choices
- Right to Access / Know: You may have a right to request access to personal information that we hold about you.
- Right to Deletion: You may have a right to request that we delete personal information we maintain about you.
- Right to Correction: You may have a right to request that we correct inaccurate personal information.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
- Opt-out of Targeted Advertising: We may use your information for targeted advertising. Residents of California may exercise their right to opt-out under the CCPA.
To exercise any of these rights, please contact us at the email provided below. We will not discriminate against you for exercising these rights.


